The Impact of Social Media on Businesses Essay Example | Topics and Well Written Essays - 1500 words

The Impact of Social Media on Businesses - Essay Example This is because; they will use the social media as a platform to advertise their products to their potential buyers (Zarrela 2010). According to Silver (2009), it is incorrect at this time and age to consign social media as a new phenomenon. Rather, social media should be accepted as part and parcel of the society. Social media has become an integral part of modern society. People do not need to log in to computers to be connected with friends. Nowadays most people are connected on these sites through their mobile phones. For in this way, they receive notifications just like receiving a text message. This means that they are connected on a 24/7 basis. Either way, the idea of social media application is just becoming so simple and easy to use for all types of age groups. Of late, social media has contributed greatly in building more steady governments, and in promoting to more democratic states. For example, Facebook and Twitter, contributed highly to the Arab spring. Through these two social networks, the people of Libya, Egypt and Libya managed to bring an end to abuse of power and dictatorship (Greenslade 2011). As of now, these social networks have brought together people of Syria, who are threatening to topple down the rule of Al Assad, the current president of Syria. In democratic states like Spain, people have used the social media to occupied public plazas nationwide, with a view to protesting high unemployment and exclusionary politics. In Israel, for instance, ordinary citizens from both right and left have put their differences aside and unanimously united in mass demonstrations against the high cost of housing. In India, furthermore, a single campaign against corruption went viral, bringing thousands to the street in support. According to Newman (2011), there are myriad business opportunities that are associated with social media marketing. Many businesses persons will be able to promote their businesses in the